When you’re trying to get an answer for a query on Google, you’ll surely start thinking about some words to type-in. These are called Keywords and those words are going to bring your the target result. We are not interested or bothered to write a complete sentence or question in the Google search bar. Instead, we write a short word(s) to get the answers. In this post, we will learn how to get the best keywords for your website, blog post, Youtube video topic and your online business as well.
For example, you can type “Make Money Online“, instead of typing “How to earn money from the internet?”. This is the short version that we use. The popular search engine like Google uses different combinations of words to find out the most accurate answer. Similarly, your target clients, customers or readers will use specific words, phrases or we can call them as keywords to get the results.
So if you’re sure about what SEO keywords that your clients or target visitors are looking for, then you can easily optimize your blog, business website. This will result, you will get more target visitors to your website and your business will grow accordingly.
How to get the best keywords?
If you’re a blogger, content writer or someone who are using the internet for some time then you might have heard about keywords. We have already given some detailed information about what keywords are and how to use them. In this post, you will learn more on how to get the best keywords.
In order to get the best keywords for your website, blog, online business, YouTube channel or for SEO, you need to do keyword research effectively. Getting the right keywords for your online business is key to success.
Before get into more on how to find the best keywords, let’s learn something about what Keyword research is and how to perform it.
What is Keyword Research?
Keyword research is very important to bring people or online visitors to your business. It will help your business to know what the best keywords are to find the best audience for your products or services. Keyword research is an essential task and it is the act of gathering keyword suggestions and ideas that match the searcher intent.
It means that whenever a person has a query or question that is relevant to your product or service that you use the right keyword on your site.
As your site grows, your domain authority will increase and you can easily get top rank in the organic keywords. It is your responsibility that you must make sure that the relevant keyword is being used on your blog or business website. This will help your website to rank top in the search result.
Adding more that, you should always consider the keyword difficulty for what you hope to rank for. This will help your site to increase the keyword volume and topic authority.
If we talk about SEO keyword research, there are two important types of ‘value’ that each keyword has – search relevance and search volume.
We will study more about these keyword factors and see how they increase the value of keywords for websites to get more traffic.
1) Keyword Relevance
According to Google algorithm, your target keywords should directly relate to the content on your blog post or website. The website / article keyword should help answer a question or give valuable information.
Your keyword should help the visitor or clients to understand what kind of product or service they’ll find on your site.
When you do keyword search, you shouldn’t just focus on a target keyword only. You should also think about the search intent behind it.
It’s a kind of rule in blogging or SEO, the better your web-page answers a query / question, the better it will rank faster for a specific keyword.
To discover the best keyword relevance, there are plenty keyword research tools for SEO such as Semrush or Ahrefs that help to do simple research. Semrush free trial helps you to get your target keyword and relevance easily.
Using Semrush SEO tool, you can also find the keyword difficulty with Geo location, how hard it will be to rank against other websites (your competitors) for the same keyword results.
Remember, if your web-page doesn’t answer a question, then it will not be relevant. So it never gets rank. So keyword relevance is very important and you need ask two questions when you think about keyword relevance. Those are,
1. What are the typical keywords your clients use to find you?
2. What are the ways to make your web pages relevant to those keywords?
2) Keyword Search Volume
Another most important factor in choosing the best keywords for your website is, average monthly search volume. If you check the Semrush tool here, you will find a Keyword search volume that shows how many people are searching for a specific keyword for a particular period.
If you see higher search volume, then more people or customers are searching the product through that keyword. So you could see more results in the SERP results.
This is where keyword competition comes into the picture. If you want to get top rank in the competition, you need to find the perfect keyword with volume to get top place in the SERPs.
Make a note that having high domain authority and backlinks help you to rank on the SERps.
For example, if any keyword that has over 1000 volumes is very tough to get rank for, unless you have high authority and backlinks. So, make sure that your keyword has low completion (Keyword density) and less than 1000 volume per month.
This means, now you need to add more descriptive detail to your target keywords that your web pages will be relevant for.
How To Get The Best Keywords For Your Business Website?
The very first step is to choose a SEO keyword planner tool. There are many free keyword tools available on the internet. I would highly recommend Semrush FREE keyword planner where you will get accurate results for free of cost. I’ve been using Semrush for a long to narrow down the relevant keywords for my business website.
Free SEO Tools to Search the Best Keywords for your Website and Online Business
1. Semrush Free Trial
Semrush is a free SEO tool that helps to take your online business to the next. By using this tool, you can easily find your target keyword and audience effortlessly.
Semrush is built with over 50 SEO tools that help you to get more visitors to your business website.
Starting from SEO tools to paid ads, Semrush provides everything in one place.
Adding more that Semrush is mainly used for SEO purposes to find out competitor research, keyword spy, keyword analysis, doing keyword research, site audit, link building, and so on.
Semrush has a huge Keyword database that help you to get the best keywords to your website. You can read our unbiased semrush review to know more about this SEO tool. If you have a plan to go for a paid version then you can use our Semrush coupon code to get good discount.
- Keyword tracking
- Spy competitors keyword
- Keyword ideas
- Organic traffic insights
- SEO audit
- Keyword research
- Domain Analytics
- Content ideas
- Link building
- Positing tracking
- Site audit
- SEO checker and more.
2. Google Ads Keyword Tool
Formerly it was called Google Adwords and now it is called Google Ads. This free keyword planner tools is a great way to find out your keywords easily, because it is specially designed for advertisers.
You might know that Google makes its money from ads, and hence Google’s keyword tools are very useful to use.
Remember, you might have an active AdWords campaign in order to you Google AdWords keyword tool effectively such as monthly search volume.
3. Google Search Console
Using Google Search Console method to optimize your website is something straight forward and tough also. This approach is the reverse process of the other two methods such as Semrush and Keywords Everywhere Plugin.
The Google Search Console platform shows the site owner which keywords are helping your website to be found on the search results (SERPs).
It takes a little process to set up, but once it has been set and running then it will show the magic. Now you can go to the Permanence tab and you will find the top keywords that your website is already ranking for (under “Queries” tab).
The keywords listed under the Queries section are the keywords or queries which search terms are leading visitors to reach your website. This is very important because there might be a huge search term that you didn’t expect that is proving useful to you.
So what you will do now after seeing that your website is ranking well for many keywords?
Now you should focus more on improving the title, H1, H2, H3 and meta description on each page of your site to better match the website keywords.
The better you make your site the go-to source, with the help of real keywords about your product or service, the better chance your website will get rank.
4. Keywords Everywhere Plugin
It is a great SEO keyword tool that can be used with both Chrome and Firefox. The Keywords Everywhere keyword tool gives you a list of relevant keywords directly on the google results page.
Though, it doesn’t provide you full results of the Google page, still it gives you an easy way to get a list of what keywords are a match for your web-pages and business website.