In this Semrush review 2023, you’ll get to know all about the all-in-one SEO tool. Semrush has been one of the top SEO research tools in the market for a long time. If you’re doing SEO for some time then you might have heard of this best SEO tool.
Semrush is a popular and an all-in-one marketing SEO toolkit for your online business. It was found in 2008 by Oleg Shchegolev. Semrush offers various tools or apps such as SEO toolkit, advertising toolkit, content marketing toolkit, social media toolkit, competitive research toolkit – which we’ll deeply research in this post.
Semrush Review 2023
Semrush is the one-stop all-in-one digital marketing toolkit. This SEO tool is widely used by over eight million leading marketers. Using Semrush SEO tool, you will get access to the awesome tools for SEO, keyword research, competitor research, social media, PPC (Pay-Per-Click) advertising, content marketing, backlink analysis and more.
This SEO tool is primarily focused on using SEO to carry out keyword research, competitor analysis,link building, site auditing, rank tracking and more. In the SEO Industry, Semrush is a game changer tool for beginners, intermediates, and experts as well.
In this Semrush review 2023, we’ll walk you through all the tools and features in detail.
What is Semrush Used For?
Semrush is used to take your online business to the next or top level. By using this tool, you can easily find your target audience effortlessly. Semrush is built with over 50 tools, making it a complete digital marketing toolkit.
Starting from SEO tools to paid ads, Semrush provides everything in one place.
Adding more that Semrush is mainly used for SEO purposes to find out competitor research, keyword spy, keyword analysis, doing keyword research, site audit, link building, rank tracking website auditing, and so on.
We are going to discuss more about each tool of Semrush in the coming sections to have a better understanding of this SEO tool.
- Semrush has a huge Keyword database.
- The best ranking tracking tool.
- It shares the fastest and biggest backlinks database.
- Domain analysis.
- Rank tracking.
- On-page and technical SEO tools.
- Competitor analysis.
- Link building tools.
- Agency Growth Kit
- Local SEO Solution
- App Center
- Ease of use.
- Price and value for money.
Semrush 30 day free trial
Semrush SEO Toolkit Review 2023
Semrush is so famous for its SEO related tools, apps and features. In this review, I’ll walk you through the features that Semrush offers in its SEO Toolkit.
The Semrush SEO toolkit is built with four important modules that consist of various tools which help the businesses with all the SEO aspects. This SEO tool has everything to promote your business from competitor research to keyword research – link building to on-page SEO.
- Domain Overview
- Traffic Analytics
- Organic Research
- Keyword Gap
- Backlink Gap
- Keyword Overview
- The Keyword Magic Tool
- Keyword Manager
- Position Tracking
- Organic Traffic Insights
- Backlink Analytics
- Backlink Audit
- Link Building Tool
- Bulk Analysis
On-Page & Tech SEO
- Site Audit
- Listing Management
- SEO Content Template
- On Page SEO Checker
- Log File Analyzer
Semrush SEO Dashboard
Below are the complete information related to the Semrushs’ SEO dashboard.
As the name suggests, Semrush’s domain overview tool helps to check the performance of a domain (in the search engine). Using the domain overview module, you will get complete insights of any website. This tool gives you the strengths and weaknesses of your competitor’s website that help you to rank faster on the search engine result pages (SERPs).
If you want to see domain analysis using this tool, you need to enter a domain, subdomain and or URL of a particular domain. Using this tool, you can easily narrow down the domain performance by selecting Geo-locations such as worldwide or any country specific. Domain overview gives you a complete report of your competitor’s domains.
For example, we’ve added Medium.com and Moneytells.com domains and see their traffic breakdown. You can see a lot of insights and data to use. Domain overview brings you various metrics here such as authority score, organic search traffic, paid search traffic, backlinks, top organic keywords, organic position distribution, top paid keywords, main organic competitors, competitive positioning map, branded and non-branded traffic and more.
Adding more that you can get different information and options such as overview, compare domains, compare by country and growth reports.
Using the “Compare” option in the domain overview, you can compare your strengths and weaknesses with your competitors.
Using our exclusive (partner) Semrush free trial link, you can claim Semrush 30 days free trial!
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Competitor research is one of the important factors in the SEO strategy. By using Semrush’s Competitive Research tool, you can easily get to know your competitor’s SEO strategy. This will help you to beat them at the earliest.
Using the competitive research module, you can dig deep into your competitor’s website and find out the strategies they used to get top on the search results. You will get all listed information from Competitive Research.
- Domain authority – DA
- Traffic – Organic and overall traffic trend
- Paid search and display traffic.
- Get traffic details from different Geo locations.
- Get organic keywords and their ranking trends.
- Organic and the paid keyword competitors.
- Check the backlinks count, and type along with anchors.
Along with these basic metrics, you will get more information through competitor research modules.
Semrushs’ other best tool is “traffic analytics that help you to check the traffic metrics of any domain. It checks and brings the traffic details of a domain against the three competitors domains you enter. Using this tool, you can explore competitors’ traffic stats, growth points, and amplify your marketing strategy.
You can get more information based on the subdomains, Geo distributions, bulk analysis, different regions and even choose device types. Overall, Semrush is a robust tool that give you detailed insights into your competitors’ traffic.
Using the traffic analytics tools, you will get detailed reports such as Audience Insights, traffic journey, Geo distributions, bulk analysis, top pages, sub-folders, subdomains, etc.
Semrush’s Organic Search tool is an all-time favourite for all the people who use this. It gives in-depth reports about the organic traffic your competitors are getting. Along with the organic keyword details, it gives complete information about your competitor’s keywords such as:
- Current ranking positions and traffic percentage.
- KD – Keyword difficulty score.
- Keyword volume.
- The average CPC -cost-per-click.
- SERP features like featured snippets, reviews, image carousels, a knowledge panel, etc.
To get started, just enter your competitor domain. That’s it, you will get a county-wise organic traffic breakdown. You will get all metrics such as keywords your competitors rank for, estimated traffic volume, traffic cost, branded traffic, non-branded traffic and more.
The tool helps you to compare organic and paid keywords. You can compare up to five domains, subdomains, or even URLs.
This tool helps you to compare your website rankings and keywords with your competitors.
To get started with the Keyword Gap tool, you need to provide your domain name and then your competitor’s domain. Likewise, you can add up to five domains.
After that, you can choose the type of keywords which you compare — organic or paid options. Also you can choose the country based keyword comparison. Once you have chosen all options, now just hit the enter button, it will bring you various keywords data like share, missing, strong, weak, unique, untapped, and so on.
The best part of the Keyword tab tool is, from the “Top Opportunities for” tab to find some of the best keywords for your website that you can work on.
As its name suggests, Semrush’s backlinks gap tool helps you compare your websites’ backlinks against your competitors’ backlinks. The best backlinks strategy category helps you uncover all those websites linking to your competitor but not to your website.
You will find a section called “Weak” which will also display the domains that main point to your website (less frequently than your competitors). If you would like to break into the link-building strategies then you can use this backlinks gaps tool.
Semrush Keyword Research
Semrush has a huge database of keywords; as of June 2023, it has 21.12 Billion keywords in its database. You can check the latest Semrush stats.
As of June 27, 2023 we have:
- 10M – Users who already tried Semrush
- 21.1B – Keywords
- 142 – Geo databases
- 808M – Domain profiles
Semrush keyword research module helps you get detailed insights into profitable keywords. In the keyword research module, Semrush comes with two tools 1. Keyword Overview and 2. The Keyword Magic Tool.
Keyword Overview Tool
The keyword magic tool of Semrush is the best place for beginners to start keyword research.
Using the keyword overview tool, you will get keyword insights such as-
- Search Volume — Global & Country-Wise.
- KD Score – (Keyword Difficulty).
- The CPC (Cost-per-Click) and paid promotion score.
- A keyword graph — interest graph.
- List of variations questions with the related keyword.
The Semrush keyword tool is more or less similar to the Ahrefs keyword research tool. It seems Semrush UI is somewhat nested if you compare it to Ahrefs interface and user experience.
In comparison to Ahrefs, Semrush also shows you other important information like — search trends graphs, paid ads metrics, etc.
Semrush also gives you the data for Google Ads and other useful keyword metrics.
If you’re working on a PPC campaign and paid keyword, Semrush is a good fit for keyword research. Semrush and Ahrefs are reliable in terms of keyword research. However, Semrush is better than Ahrefs for paid ads keywords and data.
Also Read: Keyword Research Tool for SEO
Keyword Magic Tool
To use a Keyword magic tool, you need to provide a target keyword or even a phrase to get a search result. Semrush keyword tool will then show the keywords on the basis of different parameters:
Phrase Match: It uses the phrase or keyword.
Broad Match: It uses any variation of the base keyword or phrase.
Questions: List of keyword questions related to main keywords.
Related: It will be a list of general keywords which is related to the base keyword or the phrase you typed.
The result will include such as — keyword volume, search trend, CPC, difficulty, SERP features, and more.
The best thing about the keyword magic tool is that — it gives different filter options to get detailed data.
You can also set search volume requirements and use the advanced filters like, competition score, SERP results, SERP features (reviews, knowledge panel, instant answers and more).
Semrush Link Building Toolkit
In the SEO world, Link Building is another important aspect that plays an important role in SEO. Link Building strategy helps your website rankings and relevancy.
Semrush’s Link Building tool is an amazing one. You can easily do backlink-analysis with a snap.
Semrush offers two tools under the Link Building Module, 1. Backlinks Analytics, 2. The Backlink Audit Tool.
- Backlinks Analytics
- Using this tool, you will get different breakdowns of the backlinks profile of any domain you enter.
- Referring domains — Number of domains that link to the site.
- Backlinks count — Dofollow & Nofollow counts.
- Authority Score of a domain.
- Backlinks anchor text — The text for which domain is getting linked to.
- Different categories of the referring domains.
The links comparison feature is the best tool in the backlink analytics module. You can use this feature and compare your domain backlinks against your competitors backlinks.
Semrush tracks the new and lost backlinks easily.
Backlinks Audit Tool
If you want to audit the backlinks profile of any domain, then just enter the domain name here. It will audit the backlinks profile of that domain, and you will get all the details like broken backlinks, new backlinks, lost backlinks and more.
When we compare Semrush with Ahrefs then Ahrefs has an easy interface. “Site Explorer” toolkit is the best tool to start with guest posting opportunities.
Backlink Audit Tool Result
You will get useful metrics and backlinks profiles for a website from Semrush easily.
Semrush Rank Tracking Review
In order to keep your rankings high, you need to keep your SEO ranking strategy updated frequently.
SEO is a competition or battle, so you have to keep your ranking top with the help of updated strategies. You need to keep an eye over all our keywords and their performance on a daily basis.
If you find any ranking drops, you need to find what’s the possible cause, then update the content accordingly and fetch it again.
In some cases, your website may rank for many keywords, so you can use the rank tracking module to track the keyword rankings and performance.
The position tracking tool provides you with detailed analysis and data. You can check your keywords which your website is ranking and see whether they are stable, improving, or going down.
Also, you can find a visibility score which is actually based on the current keywords ranking and through-rate estimates.
Semrush On-Page & Technical SEO
On-page SEO tools play an important role in your website ranking. You may use low competitive keywords or profiles, on page seo is an important factor to get top in the SERPs.
- Technical SEO
- Technical SEO tool crawls different data that are listed below:
- Check your websites’ broken pages.
- Internal links distribution.
- Page speed check.
- Check pages with the markups — Twitter Cards, Schema.org
On-Page SEO Checker
The on-page checker of Semrush works very simple. All you need to enter a domain name. After that, it will give you different keyword ideas that you can use to optimise your website.
The best part is, it also checks the content on pages against your top 10 competitors. It checks the posts and pages against content length, referring domains, readability score, and some other metrics.
Semrush Advertising Toolkit Review
Semrush has an awesome tool called advertising toolkit with some robust features. This tool helps you to take your Paid Ads to the next level.
You will find an advertising dashboard that helps you see the glance of your projects along with your competitors. Using this dashboard, you can easily see the changes in the organic and paid traffic metrics quickly.
The market analysis module helps you get proper views and information of your competitors and advertising research. This module has various useful tools like Domain overview, display advertising, PLA research and advertising research.
The domain overview module gives you the current performance of your competitor (websites) performance of organic and paid ads keyword, traffic, and more.
Advertising research module gives you an insider’s view of your competitor’s ads strategies. And it allows you to identify site strength and weakness to easily improve paid ads campaigns.
Semrush Review of Social Media (Not Live in Beta Mode)
It is really very helpful for individuals who want to excel with social media marketing.
The social media toolkit helps you to create, analyse and spread the content. This tool helps you to easily schedule your posts, track your competitors, get insights, and boost your posts.
And the best part of this tool is that you can also create ads, but that are in beta mode for now.
Semrush supports these social media channels Facebook, Twitter, Pinterest, Google My Business, LinkedIn and Instagram.
Semrush Content Marketing Review
Every blogger knows that “Content is the King”.
There is no doubt at all. Content is still and always King. However, you need to solve users’ problems through content. Semrush content marketing toolkit is an important factor that help you to do the perfect content marketing. The Semrush Content Marketing toolkit is effective and they have a structured platform,
Using content marketing tool from Semrush, you can perform the topic research, write an article, create a proper plan, optimise your content,
Semrush Topic Research is one of the best features I like out of all SEO tools from Semrush. You just need to enter a seed keyword and it will come up with topics, headlines, content and questions.
Using these questions, you will get a complete content map that is typically the copy of SEO tools like AnswerThePublic. The best part of this tool is, you can find content topics ideas for specific geo locations such as US, UK, AU, etc.
Other Notable Features Of Semrush
Semrush also comes with many other wonderful features which we listed below:
Brand Mentions: It monitors your brand name mentions on web forums and social media handles like Facebook, Twitter, Instagram, etc.
Post Tracking: This tool helps you to track backlinks social shares, with keyword rankings.
Semrush Sensor: It helps you check the SERP volatility with the updates to algorithm changes.
The Semrush Agency Solution: The agency will make use of this option.
Semrush Academy: It has short certified courses to get certified for SEO, Paid Ads, Content Marketing, etc.
Semrush Pricing Review – How Much Does Semrush Cost?
Below is the Semrush price in 2023.
- Largest SEO keywords database.
- Awesome traffic analytics feature that gives you the visits, dwell time, the bounce rate of any sites.
- The brand monitoring feature is one of the best features.
- The content marketing toolkit includes topic research, writing assistant, content audit and SEO template creation,
- Social media toolkit has a social media poster and tracker.
- The advertising toolkit has keyword ad history, ad builder display advertising, and PLA research
- It has the largest keyword DB.
- Semrush has a huge backlink database.
- It doesn’t have an in-built SERP analysis feature.
- Whitelabel reports only available in their highest plans.
Which Semrush Plan Suitable For You?
If you are a blogger or Freelancer then the Semrush Pro plan is suitable. It has all the required, essential and advanced features you need to excel your website to take it to the next or profit path.
If you are a small marketing agency or affiliate marketer then Semrush Guru plan is suitable for you. If you want to leverage SEO and Organic Traffic for one or more websites with paid search, you may go with Guru Semrush plan.
Semrush’s Business Plan is the best fit for the agencies who are looking to ace SEO and marketing for their clients.
What Is Better Than Semrush: Semrush Alternatives
Here’s the complete list of alternatives to alternatives.
I would say there are only a very few alternatives to Semrush. Semrush is an all-in-one Digital Marketing tool. Starting from SEO to Content marketing and from Social media to paid advertising, Semrush has everything to offer.
However, find below a few alternatives to Semrush
- Ahrefs — $99 monthly.
- Mangools — $29/monthly.
- Ubersuggest — $12/monthly.
- SEO Powersuite — $320/yearly.
- Moz Pro — $99/month.
Conclusion: Semrush Review (2023)
Now you will find an answer: Is Semrush worth the hype?
Based on our experience with Semrush, it’s worth the hype. If you’re looking for robust SEO tools with all the features such as – competitor analysis, keyword research, site audits, backlinks analysis, then Semrush has all these features.
Adding more that it has a good set of Paid Ads and PPC modules. Using Semrush SEO digital marketing tool, you can take your organic and paid search ranking to the top level using Semrush.
Based on my Semrush Review, it has everything for small and medium-sized businesses. Semrush is the best fit bloggers, freelancers, content marketers, SEOs, affiliate marketers, content strategists, and Agencies.
With all that being said above, I’m about to finish my Semrush review! Now over to you, what do you think of Semrush?
Have you claimed the Semrush Free Trial yet?
Note: Semrush comes with a seven days money-back guarantee and Semrush 30 Days Free Trial Pro or Guru Account.
If you feel you don’t like the Semrush service, you can request for money back.
FAQs On Semrush Review
Can I use Semrush for free?
Yes, Semrush offers a free account that gives you access to almost most of the tools. However, the usability of those free SEO tools is very limited.
But you will be able to create one project and track up to 10 keywords for position tracking.
Does Semrush offer a free trial?
You can find the 7-day free trial of Semrush here. Remember, we have partnered with Semrush SEO tool to offer our visitors exclusive 30-days free trial.
What is the refund policy of Semrush?
If you are not satisfied or happy with the services of Semrush, you can always opt for a refund within seven days of the actual purchase.
Remember, you will get the refund only if you request the same within seven days of Semrush purchase.
After providing my credit card details, Can I get the Semrush free trial?
Yes, you will get a Semrush free trial immediately. They deduct a very minimal amount to check if the credit card details are valid. They may take just $1 to confirm it.
Once it is confirmed, you do not need to worry about the refund part. If you’re not happy, you will get a refund accordingly.
What is the best Semrush plan for a small in-house SEO team?
The Semrush pro plan is the best plan for a small in-house SEO team. It gives you access to all the important SEO tools of Semrush. The best part is, you can also share the access with your team members.
However, you can create separate logins for your team members for $45/mo per user.