Keyword research is not only the most important part of SEO; it’s an unavoidable tool in SEO strategies.
Make sure that you must know high volume search terms of search keywords prior to starting to write contents for your website.
Knowing the SEO keywords will help contents to go in the right direction. Keyword researching produces easy searchable and relevant content on Google search engine.
Today, we will learn about free keyword research tools to get more visitors to your website.
Finding right keywords for your contents is really time consuming. You need to put more effort into correct keywords.
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There are many tools for keyword research available on the internet. Ensure that you have the best keyword research tool to get the right keyword for your content or website.
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Your keyword should satisfy both your viewers and search engines.
Keyword research includes lots of efforts like comparing keywords, details, numbers and more information.
Keyword research in SEO is a foundation and content development to bring more visitors to your website.
What is Keyword Research?
Keyword research is an activity of finding a relevant list of keywords for SEO writing or SEO copywriting.
The best keywords are the keys and best marketing strategy to write your content effectively.
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Importance of Keyword Research Tools
Keyword research is all about questions and phrases your target audiences use to get the answers, services, products which they need.
Finding the high volume keywords is not enough to bring more visitors to your site. There are many other factors related to get more customers to your site.
You need to make sure that your SEO keywords are being used in your content matches with your brands, services and brands. Here keyword research takes a major role.
The strength of keyword research is based on your better understanding of your target market. Your keyword should give answers to the end users from your website, products or services.
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Ask questions before keyword research
If you want to grow your business or help a business to grow using SEO strategies, you must need to understand who they are, who their customers are and what their goals are.
People are missing this crucial step because they are not ready to spend time on keyword research.
You need to be very clear what you want to rank for. Also do understand what your end audiences are looking for.
First focus on your audience and you may use the keyword data to form the content.
For an instance, Saran & Co (US based food court) heard about search engine optimization and they like to get more customers to their website.
They want to show their hotels often in organic search results pages. If you really want to help them then you must understand something about their customers or guests.
You must ask some questions like,
- What types of food, snacks, tea, desserts people are looking for?
- Who is searching for the above items?
- What time do people need those?
- What words used by the customers to get food?
- Does mobile searching happen on mobile?
- What questions do they ask?
- What kind of people put on search engines?
- How often target keywords are searched?
- How to do keyword research in SEO?
There are many simple ways to research your target keywords. You may do it manually or you can use the free keyword research tool like Google Keyword Planner.
You may use any kind of keyword research tool but you must follow some basic steps to find your target keyword.
Keyword Plan
Below is the step by step guide to execute your keyword plan to get more visitors to your site.
- What is your niche?
- Goals
- Create a list of relevant topics
- Make a list of seed keywords
- Make use of good keyword research tools
- Use search intent
- Use long tail keywords
- Spy your competitors
Best Keyword Research Tools
As we have seen that keyword research process is a crucial task of modern SEO. Quality keywords are one of the best ways to get quality visitors, quality traffic to our website.
Good keywords are important factors used to develop your old blog or start a new blog with content strategy.
SEMrush
The reason why I suggest SEMrush is, it’s not only a keyword tool. SEMrush is like an All-in-one-Marketing Toolkit.
SEMrush not only produces a list of keywords, it suggests many specific keywords which your competitors are already using.
What are SEMrush Features?
There are many special feature unveil competitors details like,
- Long-tail keywords and ad group ideas
- Collect annual keyword trends
- CPC stats worldwide
- Access all keyword research toolkit
- Organic traffic insights and kw difficulty analysis
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SEMrush SEO Toolkit
- SEO audit for any site
- Track daily rankings
- Spy competitor’s SEO tricks and strategies
- Collecting SEO ideas to get valid traffic to your site
- Gather “not provided” keywords
- Millions of keywords
- Backlink analyze
SEMrush Advertising Toolkit
- Know about paid search and GDN strategies
- Find best keywords for PPC campaign
- Fine tune your negative keywords list
- Monitor and Analyze competitor’s landing page and ad copies
SEMrush Social Media Toolkit
- Manage Ads in Facebook and Instagram
- Launch Facebook campaign
- Optimize post links and post images
- Control your process using Chrome extension
Content Marketing Toolkit
- Find best content ideas
- Manage editorial plan
- Check content quality and optimize in real time
- Analyze your brand
- Audit your content and optimize
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SEMrush Plans & Pricing
SEMrush Pro
If you’re a freelancer, in-house marketer or startup company then SEMrush pro is the best option.
In this plan, you may run your SEO toolkit, PPC and SMM projects along with more than 40 tools.
You may easily grasp your competitor’s keywords, traffic sources, social media depth and competitor’s ranking as well. SEMrush pro starts with $83 per month.
SEMrush Guru
It’s suitable for growing SEO agencies. Guru plan has a content marketing platform, branded reports, extended limits and historical data. SEMrush Guru starts with $166 per month.
SEMrush Business
If your SEO agency is dealing with eCommerce projects and business then SEMrush Business plan is good for you.
It has white label reports, extended limited with sharing options, Google data studio integration and API access. SEMrush business plan starts with $333 per month.
SEMrush Enterprise Plan
If your requirement is above all plans mentioned and looking for more solutions and features then SEMrush enterprise is good for you.
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